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Headline

Lifft Slings and bras4mums work together to support Breastfeeding

 

Date

June 2010

 

Feature

Launching this National Breastfeeding Awareness Week is an offer to support more women to breastfeed. The owners of Lifft Baby Slings and bras4mums, have both breastfed and set their businesses up to support other women to do the same.

Launching during National Breastfeeding Awareness Week, Lifft baby slings, the only sling believed to be scientifically proven to improve posture, and bras4mums, the maternity and nursing bra specialists, are offering £10 off when you buy a Lifft sling and any bra from the Royce range together.

Lifft slings is a keen advocate of National Breastfeeding Awareness Week. The annual campaign aims to raise awareness of the health benefits of breastfeeding, increase social acceptance and encourage friends, family and healthcare professionals to provide support for breastfeeding mothers.

Founder and Managing Director of Lifft slings, Louise Day said: National Breastfeeding week is a fantastic way to really promote the benefits of breastfeeding and help mums be aware that it can be practical and fuss-free. From personal experience of being a first-time parent, you are always looking for the best way to nurture and care for your little one from the day they are born. 

The Lifft baby carrier has been specially developed so that it can be used as a discreet hands-free way to feed your baby. Carrying your little one close will increase your desire and ability to breastfeed for longer as it promotes bonding and understanding between you and your newborn.

It’s always important to wear a correctly fitting bra, but it’s even more important when you are breastfeeding. Without it, new mums may get painful blocked milk ducts which can lead to the inflammatory mastitis if not treated early, get back ache if breasts aren't supported properly, or be uncomfortable, which can affect milk let down (the natural reflex for milk being ready to feed baby).

Louise continues bras4mums and Lifft really wanted to do something which celebrates National Breastfeeding Awareness Week. We know that new parents have generally had to buy nursery equipment, car seats and clothes, so we thought the best idea was to give a little helping hand and offer an exclusive discount for Bras4Mums customers.

With at least five alternative ways to wear the Lifft sling, this buckle/clasp free sling is great for newborn babies through toddlerhood to three year olds weighing up to 35lbs. With three different colour combinations to choose from, and sizes from 6 through to 22 (not forgetting S, M and L sizes for new dads too), the Lifft baby sling is fast becoming the must-have accessory for every new parent.

To buy a Lifft baby sling and bras4mums Royce bra please go to: http://www.bras4mums.co.uk and use the promotional code BFLifft. The offer is valid until the 31st July whilst stocks last. Terms and conditions apply. visit bras4mums for more details.

For extra support on breastfeeding read the Breastfeeding Carnival Blog

About Lifft Slings:

The Lifft Sling has been exclusively designed to offer you and your baby supreme levels of comfort and style, and that is so very easy to use. The range has been beautifully designed to ensure that the carrying positions of your baby are natural  the sling mimics how you would carry your baby in your arms. With a fuss free hands-free design the sling allows for discreet breastfeeding. Whilst in the Lifft Sling your baby can always see your face, hear your voice and your heartbeat and feel swaddled and secure. They are available to buy from stockists nationwide in the UK and you can also buy the baby sling from the Lifft website.

About bras4mums:

www.bras4mums.co.uk offers women a personal service and the reassurance of a team of specially trained fitters who are dedicated to ensuring that mums-to-be and mothers of infants are given the support and advice they need so they are in the best possible shape to nurture their babies. Home fitting service is available in parts of the UK

For more information please email Cream Communications at info@creamcommunications.co.uk or call 0845 3889584; or contact T-J at bras4mums t-j@bras4mums.co.uk or 07762000426

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Expert specialist bra fitting advice & personal bra fitters. Free unlimited UK returns & exchanges with the support of a bra fitter.

www.bras4mums.co.uk - Maternity & nursing bras, clothing, nightwear and accessories. Sports bras

www.bras4all.co.uk - Mastectomy & post surgery bras, Plus size bras & Sports bras

Support4Women.net & bra-blog.com are educational parts of bras4all and bras4mums

 

 

 

 

 

 

 

 

 

 

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