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A CHALLENGE to generate PR for your own business
and be judged on how you do it.
So how good’s your PR?
To kick start your business into the New Year, MumsClub has teamed up with Prima Baby, ACPR and The Business Mum’s Journal to offer you all a great new competition to get you thinking creatively about your PR, and the chance to win some fab, “money-can’t-buy” prizes.
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MumsClub thanks the following companies for their continued support:
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PRIZES:
How do you market your business?
How can you get your story in the media?
What creative angle can you come up with that will make the editors and journalists notice you and want to run with your story?
PR is a great way to boost your business with minimal expenditure, but you need to put a small amount of time in every week.
The competition will reward your every PR success. We have a points table, so every time you’re mentioned you get points. You can start with one point for a mention in a playgroup newsletter, while top scores got to daytime TV coverage!
The competition will close at the end of the year, but that doesn’t mean you have plenty of time because you’ll need all the time to build up your score.
Build up a portfolio of clippings, video clips, press releases etc to demonstrate what you are achieving. This will look great on your website and help build customer confidence in your business.
Remember this is not for paid for advertising – this is for PR, and you’re not allowed to take on a PR company to do it for you either!
You have a PR & Marketing forum right here to chat to other mums in Marketing and we’ll put hints and tips on here from time to time so make sure you check back often.
POINTS TABLE:
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ITEM
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Points
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Playgroup Newsletter
Blog/website feature (with less than 1k readership per month)
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1
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Local Free paper or magazine
Blog/website (with readership of 1-19k per month)
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2
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Running a competition on website with over 1k readership per month
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3
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Local Radio
Local paid for press
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4
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Regional newspaper article or national mention
Blog/website (with readership of 20k plus per month)
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5
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Local TV
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6
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National Newspaper or magazine feature
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7
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Winning a recognised business award
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8
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National Radio
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9
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National TV
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10
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Additional Points Allocation
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Recognised Award Nomination
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1
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Recognised Award finalist
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4
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Winning a recognised award
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8
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A video about you, produced by someone else
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2
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Your own video uploaded to eg; youtube
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1
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