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A competition to generate PR for your own business and be judged on how you do it.
Closing date to submit your PR plan: June 2009
Closing date for final entries: August 2009 - Winner will be announced: September 2009
So how good’s your PR?
To kick start your business into the New Year, MumsClub has teamed up with Prima Baby, ACPR and The Business Mum’s Journal to offer you all a great new competition to get you thinking creatively about your PR, and the chance to win some fab, “money-can’t-buy” prizes.
PRIZES:
- Editorial in Prima Baby & www.BabyExpert.com
- Cover feature in the next Business Mums Journal
- One-to-one consultation with Antonia Chitty of ACPR (over phone if distance is a problem) to help you improve your own PR.
- Profile on MumsClub
- Profile on Family Friendly Working
- MumsClub premium membership for 12 months
- MumsClub t-shirt
How do you market your business?
How can you get your story in the media?
What creative angle can you come up with that will make the editors and journalists notice you and want to run with your story?
PR is a great way to boost your business with minimal expenditure, but you need to put a small amount of time in every week.
The competition will reward your every PR success. We have a points table, so every time you’re mentioned you get points. You can start with one point for a mention in a playgroup newsletter, while top scores got to daytime TV coverage!
The competition will close in the summer, but that doesn’t mean you have plenty of time because you’ll need all the time to build up your score.
Build up a portfolio of clippings, video clips, press releases etc to demonstrate what you are achieving. This will look great on your website and help build customer confidence in your business. All evidence of media mentions will be shown on MumsClub so you can all keep a check on what everyone else is up to, and maybe get some inspiration to try something different.
Remember this is not for paid for advertising – this is for PR, and you’re not allowed to take on a PR company to do it for you either!
We’ll put hints and tips on MumsClub from time to time so make sure you check back often.
POINTS TABLE:
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ITEM
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Points
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ITEM
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Points
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Playgroup Newsletter
Running a competition
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1
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Local TV
Blog/website (with readership of 20k plus per month)
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6
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Local Free paper or magazine
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2
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National Newspaper
or magazine
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7
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Local paid for press
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3
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Winning a business award
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8
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Regional newspaper
Blog/website (with less than 1k readership per month)
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4
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National Radio
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9
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Local Radio
Blog/website (with readership of 1-19k per month)
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5
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National TV
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10
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